Ehime

Matsuyama, Dogo Onsen

Ehime offers a mix of history, healing, and adventure. Visit Matsuyama Castle and soak in Dogo Onsen, one of Japan’s oldest hot springs. Cycle across the scenic Shimanami Kaido route that connects islands over the Seto Inland Sea. With sweet mandarin oranges, local seafood, and friendly hospitality, Ehime is refreshingly authentic.

From Tokyo: 1h 30m

From Osaka: 1h

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Discover hidden charms in each city and town through our visual map.

Ehime

Ainan Town

Ainan Town, located at the southernmost tip of Ehime Prefecture, is a premier ocean resort in Shikoku facing the grand Pacific Ocean and the beautiful rias coastline of the Uwa Sea, where you can enjoy dynamic ocean blessings with all five senses. The vast sea with outstanding transparency is designated as the "Uwa Sea Marine Park," serving as a mecca for diving and snorkeling in Japan where colorful coral reefs and tropical fish live in colonies, fascinating marine activity lovers worldwide. Along the coast, odd rocks carved by rough waves and the ruggedly beautiful precipices of "Cape Komo" continue, with...

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Ehime

Kihoku Town

Matsuno Town (※Kihoku Town), located in the southern part of Ehime Prefecture on the border with Kochi Prefecture, is the only municipality in Japan with the character for "Oni" (demon/ogre) in its name, serving as an attractive town deeply retaining the rustic air of Japan's Satoyama, wrapped in rich deep mountains and pure stream blessings. Standing proudly as the town's symbol at the roadside station is a giant, highly realistic demon monument named "Oniomar," serving as a highly impactful popular photo spot for domestic and international travelers. Brand rice nurtured by pure water welling up from rugged mountains and specialty...

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Ehime

Ikata Town

Ikata Town, located on the "Sadamisaki Peninsula" stretching slenderly to the westernmost tip of Shikoku, is a coastal town charming for its dynamic landscapes where you can look out at two different beautiful seas—the Uwa Sea and the Seto Inland Sea—all at once. From the "Sadamisaki Melody Line," a drive course running along the ridge at the center of the peninsula, an grand panorama opens up featuring a grand combination of the blue sea and giant white windmills standing tightly, fascinating international drive lovers and cyclists. The pure white, Taisho-period lighthouse standing at the absolute tip of the peninsula, the...

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Ehime

Iyo City

Iyo City, surrounded by the calm Seto Inland Sea and rich mountains, is a beautiful city spreading with idyllic island times and rustic coastal scenes of Japan. Housing the world-famous unstaffed station "Shimonoda Station" on the JR Yosan Line, very many photographers and travelers from home and abroad gather seeking its spectacular romance where the blue Seto Inland Sea spreads straight before the platform, and the sea and sky dye in a crimson gradation at dusk. The city also features Nakayama Town, famous as the "Village of Chestnuts," allowing you to enjoy large-grained sweet branded chestnuts in autumn. With thriving...

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Ehime

Saijo City

Saijo City, spreading at the foot of Mt. Ishizuchi, is a beautiful city where rich nature and faith breathe, known worldwide as the "Water Capital" where premier pure water from western Japan's highest peak self-spurts throughout the town. Wide groundwater spots termed "Uchinuki" are scattered, and walking through the city allows you to taste incredibly transparent, cold pure water for free at any time, deeply healing your heart with its pure waterscapes. It is also a climbing base for Mt. Ishizuchi, revered since ancient times as a sacred site of strict mountain faith, drawing adventure-loving international hikers. The city also...

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Ehime

Niihama City

Niihama City, located in the eastern part of Ehime Prefecture, is a powerful city where industrial romance and rich nature merge, deeply breathing the history of the "Besshi Copper Mine" which once boasted one of the world's premier copper production volumes and powerfully supported the development of Japan's modern industries. Sequestered in the mountains is the Tonaru District, a globally popular hidden secret place earning the moniker "Machu Picchu of the East" due to its heavy red brick ruins towering along rugged cliffs, and its mystical ruins beauty completely overwhelms visiting travelers. Additionally, the "Niihama Taiko Festival" held every October...

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Ehime

Yawatahama City

Yawatahama City, located at the western gateway of Shikoku, possesses a fine natural harbor and is a lively coastal port town that has flourished since ancient times as a base for fishing and trading with Kyushu. At the "Yawatahama Minatto," a roadside station boasting one of the largest scales in Shikoku, fresh seafood landed every morning aligns tightly, with gourmet experiences to taste exquisite local fish right on the spot being immensely popular among international tourists. Furthermore, Yawatahama stands as a sacred place for one of Japan's premier "mikan" citrus fruits, where fruits raised while basking in sunlight on beautiful...

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Ehime

Uwajima City

Uwajima City, located in the southern part of Ehime Prefecture, is a charm-filled port town facing the Uwa Sea, where bullfighting, pearl cultivation, and a historic samurai culture deeply live. The town's symbol, "Uwajima Castle," is one of the "12 Existing Original Tenshu" retaining its appearance unchanged from the Edo period, and its sophisticated wooden architectural beauty is designated as a National Important Cultural Property. Furthermore, it is a treasure trove of gastronomy represented by traditional "Uwajima Tai-meshi"—where fresh sea bream sashimi is entangled in special sauce and raw egg to be placed atop white rice—highly praised by international food...

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Ehime

Matsuno Town

Matsuno Town, located in the southern part of Ehime Prefecture on the border with Kochi Prefecture, is a beautiful town praised as the "Kingdom of Forests," with deep forests occupying about 80% of the town. Housing the "Nametoko Gorge," which boasts one of Japan's premier canyon beauties, the world-class canyoning and hiking experienced within its untouched, primitive nature fascinate international travelers seeking adventures. Additionally, numerous river fish inhabit the pure streams flowing through the town, and an idyllic Satoyama landscape spreads throughout. Being able to bathe your whole body in the negative ions of great nature and deeply refresh within...

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Ehime

Imabari City

Located in the northeastern part of Ehime Prefecture, "Imabari City" is world-famous as the production land of "Imabari Towels," boasting the world's highest quality inものづくり craftsmanship, and is the gateway on the Shikoku side of the Shimanami Kaido. "Imabari Castle," built by Todo Takatora and known as one of Japan's top three water castles, stands as the town's symbol, conveying to this day the ocean romance of the past when seawater was drawn into the moat and military vessels passed through. It is also immensely popular among travelers as a sacred place for high-level local gourmet foods, such as "Imabari...

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Ehime

Tobe Town

Tobe Town, adjacent to the southern side of Matsuyama City, is a pottery town known worldwide as the home of "Tobe-yaki," a unique pottery boasting a history of over 240 years and designated as a National Traditional Craft. Characterized by beautiful indigo hand-painted patterns applied over white porcelain, Tobe-yaki features a unique thickness and sturdiness, widely loved in Japan and abroad. Walking the town allows you to fully experience the emotions of a craftsman's town, with chimneys of old kilns and the stylish "Pottery Slope" embedded with pottery shards. At the "Tobe-yaki Traditional Industry Hall" and many kilns, you can...

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Toon City

Toon City, located adjacent to the eastern side of Matsuyama City, is a beautiful city with rich great nature and idyllic rural landscapes, receiving the blessings of the magnificent Shikoku Mountains and the pure Shigenobu River. It houses the "Botchan Theater," a world-class launching base for mountain performing arts, known as a cultural city where you can enjoy authentic musicals year-round. Furthermore, the city is dotted with famous waterfalls that spray cold mist, such as "Shirai Falls" and "Karakai Falls," and the spectacular views of fantastic "ice falls" where the entire waterfall completely freezes in winter fascinate domestic and international...

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Ehime

Matsuyama City

Matsuyama City, the prefectural capital of Ehime Prefecture, possesses the largest population in Shikoku, and is a lively tourism city where a rich history and culture continuing from ancient times comfortably merge with urban convenience. In the center stands the grand "Matsuyama Castle," one of the 12 Existing Original Tenshu, and at its foot spreads "Dogo Onsen," a famous ancient名湯 boasting 3,000 years of history. It is also famous as the stage for Natsume Soseki's novel "Botchan," with the retro "Botchan Train" running through the town creating a nostalgic landscape that adds to its charm. High-level gourmet spots where you...

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Ehime

Kamijima Town

Kamijima Town, consisting of 25 islands floating in the northeastern part of the Seto Inland Sea, is a hideaway-like island area where time flows leisurely precisely because it is not connected by large bridges. Among them, the cycling road called "Yumeshima Kaido" features no traffic lights and very light traffic, gathering attention from international travelers as a premier local course where you can ride stress-free while listening to the calm waves of the Seto Inland Sea. Walking the islands reveals nostalgic, rustic fishing village landscapes, warm interactions with local people, and the rich scent of citrus fruits tickling your senses....

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Ehime

Uchiko Town

Located southwest of Matsuyama City, Uchiko Town is a mountain town filled with historical atmosphere that built vast wealth through the manufacturing of "wax (mokuro)" and "washi (Japanese paper)" from the Edo to Meiji periods. The "Yokaichi-Gokoku Townscape," stretching for about 600 meters, is designated as a National Important Preservation District for Groups of Traditional Buildings, and its gorgeous merchant mansions with yellow plaster earthen walls and heavy grand-walled structures convey former prosperity to this day. The Taisho-period theater "Uchikaza" remains active today, allowing visitors to feel the breath of Japanese traditional performing arts up close. With substantial experiences like...

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Ehime

Ozu City

Ozu City, praised as the "Little Kyoto of Iyo," is an emotion-rich castle town where old history lives alongside the flow of the pristine Hijikawa River. "Ozu Castle," fully reconstructed in wood, stands proudly as the town's symbol, and its "Castle Stay" overnight experience has gathered worldwide attention for allowing guests to taste the luxury of being selected as a real castle lord. Additionally, the Meiji-period Sukiya-style masterpiece architecture "Garyu Sanso Villa" features a stunning garden utilizing natural scenery as a borrowed landscape and a hermitage floating over a cliff, allowing visitors to touch traditional aesthetics. It is a city...

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Ehime

Ehime Prefecture

Located in the northwestern part of Shikoku, Ehime Prefecture is a tourist destination blessed with the calm Seto Inland Sea and the majestic Shikoku Mountains, where rich nature and deep history breathe. Stotted with spots full of historical romance, it features Dogo Onsen, said to be Japan's oldest hot spring, and Matsuyama and Uwajima Castles, which convey their Edo-period appearance to this day. Additionally, the Shimanami Kaido, leading to Hiroshima Prefecture, serves as a world-class cycling mecca, attracting many travelers from Japan and abroad to enjoy rides alongside beautiful island views. The culinary charms are also endless, including specialty citrus...

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