Ehime Prefecture

Ehime
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Located in the northwestern part of Shikoku, Ehime Prefecture is a tourist destination blessed with the calm Seto Inland Sea and the majestic Shikoku Mountains, where rich nature and deep history breathe. Stotted with spots full of historical romance, it features Dogo Onsen, said to be Japan's oldest hot spring, and Matsuyama and Uwajima Castles, which convey their Edo-period appearance to this day. Additionally, the Shimanami Kaido, leading to Hiroshima Prefecture, serves as a world-class cycling mecca, attracting many travelers from Japan and abroad to enjoy rides alongside beautiful island views. The culinary charms are also endless, including specialty citrus fruits nurtured by the warm climate and fresh seafood from the Uwa Sea. It is a county promising a soul-healing journey where cutting-edge art, traditional craftsman culture, and calm island time comfortably intersect.

Favorite

【4K】Ehime , Japan A Superyacht Port of Call in the Seto Inland Sea

Ehime Prefecture Tourism and Local Products Association

FUN CYCLING IN EHIME！

Ehime Prefecture Tourism and Local Products Association

愛媛県公式観光PR動画！「愛媛の絶景に出逢う。」

Ehime Prefecture

愛媛県観光ブランド動画「おかえりに出会う旅。－愛媛県（自然旅篇）」

Ehime Prefecture

愛媛県観光ブランド動画「おかえりに出会う旅。－愛媛県（文化旅篇）」

Ehime Prefecture

愛媛県観光ナビゲーション動画「中予→東予篇」

Ehime Prefecture

愛媛県観光ナビゲーション動画「中予篇」

Ehime Prefecture

Digest | Experience Ehime Japan 2020

Ehime Prefecture

Wild Fishing | Experience Ehime Japan 2020

Ehime Prefecture

Matsuri | Experience Ehime Japan 2020

Ehime Prefecture

Ohenro | Experience Ehime Japan 2020

Ehime Prefecture

Cycling Adventure - Experience Ehime Japan 2020

Ehime Prefecture

【A 360° VR Trip through Ehime】A Gourmet Trip Through Ehime ~ Mikan, Jakoten, Taimeshi, Yakitori ~

Ehime Prefecture Tourism and Local Products Association

【A 360° VR Trip through Ehime】Activity ~ Canyoning and Ziplining ~

Ehime Prefecture Tourism and Local Products Association

【A 360° VR Trip through Ehime】Digest

Ehime Prefecture Tourism and Local Products Association

Ehime Prefecture

Address: Ehime Prefecture Tourism and Local Products Association (Inside Okazaki Sangyo Building), 3-6-1 Okaido, Matsuyama City, Ehime Prefecture
Website: https://www.iyokannet.jp/
Operator: Ehime Prefecture Tourism and Local Products Association

Ehime Prefecture Spots List

Asuka-no-Yu
Hanazono-cho Street
Matsuyama Castle
Dogo Onsen
Fuwari-mae Beach

Ehime

Asuka-no-Yu

Dogo Onsen Annex "Asuka-no-Yu" is a bathhouse opened in 2017 under the theme of Dogo Onsen's historical legends, where many imperial families and great figures like Prince Shotoku and Empress Saimei historically visited. Characterized by a heavy Japanese-style building incorporating Asuka-period architectural styles, stepping inside reveals a cutting-edge modern art space utilizing Ehime's proud traditional crafts such as "Tobe-yaki," "Awa Washi" (including neighboring traditional ones), and "Imabari Towel." It features an open-air "outdoor bath" with free-flowing hot spring water not available at the main building, a special family bath meticulously reproducing the imperial private bathhouse "Yushinden," and a spacious lounge...

Ehime
Sightseeing
Activities
Spring
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Ehime

Hanazono-cho Street

Hanazono-cho Street, spreading right before Matsuyamashi Station, is a leading progressive renewal street in Japan that pursues beautiful landscape and ease of walking. Former electric wires are all buried underground, and beautiful wooden benches and stylish terrace seats line the wide, open sidewalks, with lovely rows of green trees giving moisture to the city. The scenery of the retro roadside tram "Botchan Train" quietly passing through the center of the street drifts with a refined nostalgia somewhat reminiscent of European trams, making it immensely popular among international tourists as a superb photo spot. Surrounded by choice stylish cafes, local gourmet...

Ehime
Sightseeing
Spring
Summer
Autumn
Winter

Ehime

Matsuyama Castle

Matsuyama Castle, built on Mt. Katsu towering in the center of Matsuyama City, is one of the "12 Existing Original Tenshu" with a main keep remaining from before the Edo period. Featuring a "linked-style tenshu" structure excellent in offensive and defensive functions, it boasts an overwhelming dignity as a real samurai castle with its strict gates and stone walls. You can easily ascend to the main enclosure at the summit via ropeway or lift, and the aerial walk during transit is also immensely popular among travelers. From the main keep, a 360-degree grand panorama stretches across Matsuyama City, the beautiful...

Ehime
Sightseeing
Spring
Summer
Autumn
Winter

Ehime

Dogo Onsen

Boasting a history of over 3,000 years and praised as Japan's oldest hot spring, "Dogo Onsen" is a globally famous premier名湯 representing Ehime Prefecture. The town's symbol, the "Dogo Onsen Honkan," is a heavy wooden three-story building constructed in the Meiji period and is designated as a National Important Cultural Property. Its intricately intertwined structures and retro wooden corridors radiate a nostalgic beauty, as if wandering into the world of the movie "Spirited Away." Strolling through the retro hot spring town wearing a yukata after a bath allows you to fully enjoy good old Japanese emotions. Surrounded by footbaths and...

Ehime
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Summer
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Ehime

Fuwari-mae Beach

Fuwari-mae Beach, located in the northern part of Matsuyama City, is a beautiful white sand beach facing the calm Seto Inland Sea. Alongside the adjacent roadside station "Michi-no-Eki Fuwari," it is loved by domestic and international travelers as a spectacular scenic spot to easily drop by during a drive or cycling journey. The endless highly transparent sea and the gentle coastline provide an outstanding feeling of openness, buzzing with people enjoying swimming and marine sports in summer. At dusk in particular, the silhouettes of islands floating in the Seto Inland Sea are dyed by the setting sun, spreading a breathtakingly...

Ehime
Sightseeing
Nature
Spring
Summer
Autumn
Winter

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