Matsuno Town

• Ehime
• Area Info
• Sightseeing
• Activities
• Nature
• Spring
• Summer
• Autumn
• Winter

Matsuno Town, located in the southern part of Ehime Prefecture on the border with Kochi Prefecture, is a beautiful town praised as the "Kingdom of Forests," with deep forests occupying about 80% of the town. Housing the "Nametoko Gorge," which boasts one of Japan's premier canyon beauties, the world-class canyoning and hiking experienced within its untouched, primitive nature fascinate international travelers seeking adventures. Additionally, numerous river fish inhabit the pure streams flowing through the town, and an idyllic Satoyama landscape spreads throughout. Being able to bathe your whole body in the negative ions of great nature and deeply refresh within the silence, it is a premier nature resort where you can completely forget the city busyness and become one with deep Japanese nature.