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Kochi Prefecture

Located in the southern part of Shikoku and spreading in a fan shape facing the grand Pacific Ocean, Kochi Prefecture is a vast tourist destination charming for its overwhelming great nature, unique history and culture, and warm human nature. Blessed with water environments boasting some of the highest transparencies in Japan, such as the Niyodo River—praised as the "Miracle Pure Stream"—and the Shimanto River, termed Japan's last pristine stream, supreme river activities and canoeing fascinate international tourists. Also known as the hometown of Sakamoto Ryoma, a hero of the late Edo period, historical romance lives throughout the towns. It also...

Kochi
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Ehime

Hirakiyama Park

Hirakiyama Park, expanding across the summit of Mt. Hiraki at 149 meters altitude located in the northwestern part of Hakatajima Island, is a beautiful panoramic view observation park boasting some of the finest scenery along the Shimanami Kaido. From the modern observatory at the summit, you can look out without obstruction at a grand, dramatic panorama featuring three giant magnificent bridges spanning the calm Seto Inland Sea—the "Hakata-Oshima Bridge," the "Oomishima Bridge," and the "Tatara Bridge"—alongside islands dotting the sea. Especially in spring, about 1,000 Yoshino cherry trees within the park bloom all at once, wrapping the entire mountain in...

Ehime
Sightseeing
Nature
Spring

Ehime

Aoshima Island

Aoshima Island, floating in the Iyo-nada Sea about 45 minutes via regular liner from Nagahama Port in Ozu City, is a world-famous "Cat Island," where over 100 cats live leisurely against a population of just a few islanders. Introduced by major international media and SNS as a "Cat Paradise," animal-loving travelers from worldwide visit seeking this miracle-like, healing scenery. Stepping onto the island, very many friendly cats gather at your feet, deeply healing your heart with their free-spirited appearances in the narrow paths and port of the rustic fishing village. There are no stores, accommodation facilities, or even vending machines...

Ehime
Sightseeing
Nature
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Ehime

Oyamazumi Shrine

Oyamazumi Shrine, enshrined on Oomishima Island floating in the Seto Inland Sea along the Shimanami Kaido, is the grand head shrine of all mountain and ocean gods across more than 10,000 shrines nationwide, boasting a distinguished history of over 2,000 years. At the center of the grounds towers a grand sacred camphor tree praised as being 2,600 years old, wrapping visitors in divine spiritual aura and mystical silence the moment they step inside. Revered deeply as a god of warrior lords since ancient times, numerous heroes including Minamoto no Yoritomo and Toyotomi Hideyoshi prayed for victory here and dedicated their...

Ehime
Sightseeing
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Ehime

Sunokawa Park

Sunokawa Park, located along the coast of Ainan Town, is a vast natural park where rich greenery and a blue sea comfortably merge, standing adjacent to the beautiful Sunokawa Coast which was selected among Japan's top 100 beaches. Spacious lawn plazas, campsites, and wooden athletic equipment are well-maintained within the park, providing an optimal environment for international backpackers and families to leisurely enjoy the outdoors in the midst of great nature. The beach right before your eyes connects directly to the highly transparent Uwa Sea Marine Park, serving also as a famous snorkeling spot where you can observe beautiful coral...

Ehime
Sightseeing
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Ehime

Murote Coast

Murote Coast in Ainan Town is a beautiful white sand beach with a photogenic, tropical resort atmosphere, expanding along a calm inlet woven by its beautiful rias coastline. The coral blue Uwa Sea with outstanding transparency combines with rows of elegant phoenix palm trees lining the coast, creating a landscape as if wandering into an overseas southern island resort. Because waves are extremely gentle, it serves as an optimal field not only for family swimming but also for sea kayaking and SUP (Stand-Up Paddleboarding) which have seen rising popularity in recent years, loved by domestic and international nature-loving travelers. Feeling...

Ehime
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Nature
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Ehime

Cape Komo

Cape Komo, located at the southernmost tip of Ainan Town and projecting grandly into the Uwa Sea, is a remote edge sacred site filled with wild natural energy, boasting an overwhelmingly scale spectacular view where you can overlook the vast horizon of the Pacific Ocean. Sheer rock precipice cliffs exceeding 100 meters altitude continue endlessly along the coastline, and the sight of fierce waves crashing against them with white spray lets you directly experience the earth's powerful dynamism. A lawn of sasa bamboo spreads across the ridge of the cape, providing the ultimate feeling of openness as you stroll along...

Ehime
Sightseeing
Nature
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Ehime

Uwa Sea Marine Park

Uwa Sea Marine Park, expanding from the coast of Ainan Town, is an overwhelmingly transparent, beautifully preserved marine park that was the first designated in Japan in 1970. Receiving the blessings of the warm Kuroshio Current, colorful colony shikoro corals and multivarious tropical fish and marine life breathe within this marine area, drawing hot attention from divers worldwide as one of Japan's premier diving and snorkeling meccas. Even for those not good at swimming, taking the underwater sightseeing glass-bottom boat "Gaiyana III" allows you to observe the beautiful coral paradise close up through the large windows at the boat bottom,...

Ehime
Sightseeing
Nature
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Ehime

Mitsuhatajima

Mitsuhatajima, floating in the Uwa Sea of Ainan Town, is an unstaffed odd rock spot boasting a highly unique and dynamic landscape where three small rocky reefs (islands) stand harmoniously in a single line off the coast of a beautiful rias coastline入り江 inlet. The white rock surfaces carved by fierce Pacific waves and tidal winds over long years, the green of pines living robustly atop them, and the contrast of the surrounding deep Uwa Sea blue radiate a superb sense of Japanese aesthetics, just like a natural giant bonsai or a traditional Japanese landscape painting. Dusk is particularly recommended; the...

Ehime
Sightseeing
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Ehime

Kashima Island

Kashima Island, an unstaffed island floating about 400 meters off the coast of Ainan Town, is an ocean paradise with a perimeter of about 1.5 kilometers, surrounded by an untouched, rich primeval forest and an astonishingly transparent sea. Wild deer live leisurely on the island, and their warm welcoming appearance provides healing to travelers. The greatest charm is the beauty of the sea shimmering in coral blue, serving as an ideal spot for swimming, sea kayaking, diving, and snorkeling, highly popular among domestic and international active travelers. Additionally, taking the "Saikai Sightseeing Cruise" circling around the island allows you to...

Ehime
Nature
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Ehime

Village of Stone Walls

The "Sotodomari District" in the Seika area of Ainan Town is a National Important Cultural Landscape termed the "Village of Stone Walls," where private houses line a steep slope in steps, enclosed by heavy stone walls overlooking the beautiful Uwa Sea. Hand-constructed tightly by ancestors who stacked natural stones one by one from the late Edo period to protect homes from typhoons, fierce winter seasonal winds, and sea breezes, its magnificent sense of unity and powerful scenery won the highest award at the "Beautiful Japanese Villages Contest." Walking the narrow paths of intertwined stone walls allows you to hear the...

Ehime
Sightseeing
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Ehime

Ainan Town

Ainan Town, located at the southernmost tip of Ehime Prefecture, is a premier ocean resort in Shikoku facing the grand Pacific Ocean and the beautiful rias coastline of the Uwa Sea, where you can enjoy dynamic ocean blessings with all five senses. The vast sea with outstanding transparency is designated as the "Uwa Sea Marine Park," serving as a mecca for diving and snorkeling in Japan where colorful coral reefs and tropical fish live in colonies, fascinating marine activity lovers worldwide. Along the coast, odd rocks carved by rough waves and the ruggedly beautiful precipices of "Cape Komo" continue, with...

Ehime
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Ehime

Kihoku Town

Matsuno Town (※Kihoku Town), located in the southern part of Ehime Prefecture on the border with Kochi Prefecture, is the only municipality in Japan with the character for "Oni" (demon/ogre) in its name, serving as an attractive town deeply retaining the rustic air of Japan's Satoyama, wrapped in rich deep mountains and pure stream blessings. Standing proudly as the town's symbol at the roadside station is a giant, highly realistic demon monument named "Oniomar," serving as a highly impactful popular photo spot for domestic and international travelers. Brand rice nurtured by pure water welling up from rugged mountains and specialty...

Ehime
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Ehime

Ikata Town

Ikata Town, located on the "Sadamisaki Peninsula" stretching slenderly to the westernmost tip of Shikoku, is a coastal town charming for its dynamic landscapes where you can look out at two different beautiful seas—the Uwa Sea and the Seto Inland Sea—all at once. From the "Sadamisaki Melody Line," a drive course running along the ridge at the center of the peninsula, an grand panorama opens up featuring a grand combination of the blue sea and giant white windmills standing tightly, fascinating international drive lovers and cyclists. The pure white, Taisho-period lighthouse standing at the absolute tip of the peninsula, the...

Ehime
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Nature
Spring
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Ehime

Misogi Momiji-ga-taki Falls

Misogi Momiji-ga-taki Falls, located deeply within the primeval forest of the Misogi area in Uchiko Town, is a beautiful hideaway famous waterfall known to those in the know,ひっそりと standing within rich great nature. Pure water gracefully slides down the rugged rock face, and the area around the plunge pool is filled with abundant negative ions and cold, refreshing air, spreading a divine silence that instantly cleanses the heart. True to its name, especially in autumn, the surrounding maples and sweet gums dye beautifully in burning red and yellow, creating a breathtakingly spectacular contrast with the flowing white water. Completely detached...

Ehime
Nature
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Ehime

Darari Gongen

Darari Gongen, sequestered deeply in the mountains of Kumakogen Town, is a hidden secret place power spot known to those in the know, surrounded by giant unusual rocks and mystical giant trees. A sacred shrine that has been carefully and deeply revered by local people since ancient times is enshrined in a rugged cliff depression reached after climbing a steep mountain path, enveloping visitors in an overwhelming solemnity and silence the moment they step inside. The sculptural beauty woven by surrounding mossy giant rocks is dynamic enough to inspire a sense of awe toward nature. Retaining an un-commercialized, natural mystical...

Ehime
Sightseeing
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Ehime

Oda Miyama Gorge

Oda Miyama Gorge, located in the eastern part of Uchiko Town within a vast prefectural natural park, is one of Shikoku's premier canyon beauties with untouched great nature remaining, extending for about 10 kilometers along the upper reaches of the Oda River flowing through the rugged Shikoku Mountains. Walking along the paths allows you to closely observe incredibly transparent, emerald green pure streams flowing with fierce sprays between countless giant rocks and unusual stones smooth-carved by long years of river flows, completely overwhelming visitors with great nature's power. Dynamically experiencing Japan's beautiful seasonal transitions with all five senses, it serves...

Ehime
Nature
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Ehime

Izutani Terraced Fields

The "Izutani Terraced Fields," located in a deep mountainous valley of Uchiko Town, are a Satoyama spot boasting an overwhelmingly sculptural beauty where about 95 beautiful, curved water fields tightly layer over each other along a steep slope at an altitude of about 400 meters, selected among Japan's top 100 terraced fields. Utilizing pure spring water from the mountains and constructing stone walls to clear limited lands, the wisdom and efforts of ancestors are carefully protected as a beautiful active agricultural landscape today. Especially during the spring rice planting season when water-filled terraced fields mirror the colors of the sky...

Ehime
Sightseeing
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Ehime

Kumakogen

Kumakogen, a plateau expanding across the central part of Ehime Prefecture, is situated at an average altitude of about 800 meters and surrounded by the majestic Shikoku Mountains, earning it the moniker "Karuizawa of Shikoku" as a beautiful summer resort where rich great nature and deep faith breathe deeply. Housing the trailhead to western Japan's highest peak "Mt. Ishizuchi" and the vast grasslands of the "Shikoku Karst," one of Japan's top three karsts, it fascinates international tourists enjoying cycling, driving, and hiking throughout the year. It also features "Iwayaji Temple," a sacred site of the Shikoku Pilgrimage drifting with divine...

Ehime
Sightseeing
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Ehime

Iyo City

Iyo City, surrounded by the calm Seto Inland Sea and rich mountains, is a beautiful city spreading with idyllic island times and rustic coastal scenes of Japan. Housing the world-famous unstaffed station "Shimonoda Station" on the JR Yosan Line, very many photographers and travelers from home and abroad gather seeking its spectacular romance where the blue Seto Inland Sea spreads straight before the platform, and the sea and sky dye in a crimson gradation at dusk. The city also features Nakayama Town, famous as the "Village of Chestnuts," allowing you to enjoy large-grained sweet branded chestnuts in autumn. With thriving...

Ehime
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Spring
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Ehime

Saijo City

Saijo City, spreading at the foot of Mt. Ishizuchi, is a beautiful city where rich nature and faith breathe, known worldwide as the "Water Capital" where premier pure water from western Japan's highest peak self-spurts throughout the town. Wide groundwater spots termed "Uchinuki" are scattered, and walking through the city allows you to taste incredibly transparent, cold pure water for free at any time, deeply healing your heart with its pure waterscapes. It is also a climbing base for Mt. Ishizuchi, revered since ancient times as a sacred site of strict mountain faith, drawing adventure-loving international hikers. The city also...

Ehime
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Ehime

Niihama City

Niihama City, located in the eastern part of Ehime Prefecture, is a powerful city where industrial romance and rich nature merge, deeply breathing the history of the "Besshi Copper Mine" which once boasted one of the world's premier copper production volumes and powerfully supported the development of Japan's modern industries. Sequestered in the mountains is the Tonaru District, a globally popular hidden secret place earning the moniker "Machu Picchu of the East" due to its heavy red brick ruins towering along rugged cliffs, and its mystical ruins beauty completely overwhelms visiting travelers. Additionally, the "Niihama Taiko Festival" held every October...

Ehime
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Ehime

Yawatahama City

Yawatahama City, located at the western gateway of Shikoku, possesses a fine natural harbor and is a lively coastal port town that has flourished since ancient times as a base for fishing and trading with Kyushu. At the "Yawatahama Minatto," a roadside station boasting one of the largest scales in Shikoku, fresh seafood landed every morning aligns tightly, with gourmet experiences to taste exquisite local fish right on the spot being immensely popular among international tourists. Furthermore, Yawatahama stands as a sacred place for one of Japan's premier "mikan" citrus fruits, where fruits raised while basking in sunlight on beautiful...

Ehime
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Ehime

Uwajima City Historical Museum

The "Uwajima City Historical Museum," standing near the coast of Uwajima City, is a beautiful history museum utilizing a retro wooden Western-style building (gijo-fu architecture) constructed in Meiji 25 (1892) as the Uwajima Police Station. This building itself, featuring modern window frames over white walls, is a National Registered Tangible Cultural Property incorporating Meiji-period Western architectural techniques, radiating a must-see beauty for architecture fans. Within the building, you can deeply learn the prestigious history of the Uwajima domain ruled by warlord Todo Takatora and the eminent lord Date Munenari, alongside regional traditional culture and industrial developments through exhibitions of precious...

Ehime
Sightseeing
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