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Yuzawa Toei Hotel

Yuzawa Fishing Park is a family-friendly outdoor facility located along the clear Uonuma River. It offers the experience of fishing for mountain stream fish like trout and char in a beautiful natural setting. Visitors can grill their catch on the spot at the barbecue area, making it a popular spot for families and groups to enjoy a fun and delicious day in the mountains.

Niigata
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Niigata

NASPA New Otani

Daigenta Lake is a picturesque artificial lake in Yuzawa, often called the "Matterhorn of the East" due to the reflection of the surrounding mountains on its emerald green surface. It offers various outdoor activities like canoeing, camping, and trekking. The area is particularly famous for its stunning autumn foliage, providing a peaceful and scenic retreat for nature enthusiasts.

Niigata
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Niigata

Takizawa Park

Takizawa Park is a peaceful and scenic park in Yuzawa Town, famous for the majestic Fudo-daki waterfall. The park offers tranquil walking paths surrounded by lush greenery, making it a perfect spot for forest bathing and nature photography. It is a hidden gem where visitors can experience the cool mountain air and the refreshing sound of cascading water away from the resort crowds.

Niigata
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Niigata

Yuzawa Town

Yuzawa Town is a premier resort town famously known as the setting of the novel "Snow Country" by Yasunari Kawabata. It is one of the most accessible mountain destinations from Tokyo, featuring world-class ski resorts, therapeutic hot springs, and a vibrant local culture. The town is a gateway to outdoor adventure year-round, offering spectacular alpine scenery and high-quality local sake and rice.

Niigata
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Niigata

Mt. Hakkaisan

Mt. Hakkai is a majestic mountain in Minamiuonuma, sacred to pilgrims and famous for its rugged peaks and spectacular autumn foliage. As one of the "200 Famous Japanese Mountains," it offers a thrilling hiking experience and a ropeway that takes visitors to an observation deck with panoramic views of the Sea of Japan. The mountain is also the namesake of one of Japan’s most prestigious sake brands.

Niigata
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Niigata

Raiden-sama no Mizu (Spring Water)

Raiden-sama no Mizu, or "Raiden's Water," is a famous natural spring located at the foot of Mt. Raiden. Renowned for its exceptional purity and refreshing taste, it is one of Niigata's designated famous waters. Many people visit from afar to collect this sacred water, which is also used locally to produce high-quality sake and delicious cuisine, reflecting the region's rich natural resources.

Niigata
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Niigata

Cave d’Occi Winery

Cave d'Occi is a sophisticated winery and resort located in the scenic coastal region of Niigata City (Echigo-Sone). It offers a complete sensory experience with expansive vineyards, a stylish boutique hotel, hot springs, and gourmet restaurants. Known for its European-style architecture and high-quality wines, it is a premier destination for those seeking relaxation and refined flavors in a beautiful natural setting.

Niigata
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Niigata

Unto-an Temple

Kinjo-san Unto-an is a historic Zen Buddhist temple with over 1,300 years of history, famously known as the place where the legendary warrior Uesugi Kenshin spent his childhood. The temple is renowned for its grand architecture and the saying, "If you haven't visited Unto-an, you don't know the heart of Echigo." Its red gates and peaceful stone-lined approach offer a profound spiritual atmosphere and a glimpse into medieval religious life.

Niigata
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Niigata

Agricore Echigo Winery

Agricore Echigo Winery is a unique winemaking facility in Minamiuonuma that uses traditional "Yukimuro" (snow storage) to age its wines. The naturally cool temperature of the snow creates a stable environment for fermentation, resulting in elegant and well-balanced flavors. Visitors can tour the cellar, enjoy wine tastings, and dine at the onsite restaurant, experiencing the innovative blend of Niigata's snow culture and European winemaking.

Niigata
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Niigata

Minami-Uonuma City

Minamiuonuma City is a world-class agricultural and mountain resort destination, famous for producing the finest Koshihikari rice in Japan. Surrounded by majestic peaks like Mt. Hakkai, the city offers diverse seasonal attractions, including top-tier ski resorts in winter and lush trekking trails in summer. It is a hub of Niigata’s "Snow Country" culture, where visitors can enjoy premium sake, historic temples, and authentic rural hospitality.

Niigata
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Niigata

Osawakan (Osawayama Onsen)

Osawa-kan is a historic and atmospheric ryokan in Osawayama Onsen, known for its traditional wooden architecture and exceptional hospitality. The inn is famous for its soothing hot spring baths and its unique "food gallery" where local snacks and fruits are generously offered. It provides a warm and nostalgic stay that captures the essence of a classic Japanese mountain spa retreat.

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Niigata

Local Cuisine Keyakien

Kyodo-ryori Keyaki-en is a prestigious restaurant set within a 150-year-old traditional folk house, offering authentic Uonuma cuisine in an elegant setting. Surrounded by ancient Zelkova (Keyaki) trees, the restaurant serves multi-course meals featuring fresh local mountain vegetables and high-quality rice. It provides a refined atmosphere where guests can savor the seasonal flavors of Niigata's rural heartland.

Niigata
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Niigata

Kanko-ji Temple

Kanko-ji Temple is an ancient Buddhist temple in Minamiuonuma famous for the legend of the "Misoname-shaka" (Miso-licking Buddha). During a historical fire, the temple's important scriptures were hidden in miso to protect them. It is a peaceful spiritual spot where visitors can explore historic buildings and learn about the profound faith and local lore that define the region's heritage.

Niigata
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Niigata

Imanari Tsukemono Shop

Imanari Tsukemono-ten is a historic shop specializing in traditional "Hakkaisan-zuke" and other pickles unique to the Uonuma region. Using local vegetables and sake lees from famous local breweries, they create high-quality fermented foods with deep flavor. It is a beloved destination for those seeking the authentic, time-honored tastes that have supported Niigata's dietary life for generations.

Niigata
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Niigata

Aoki Shuzo Brewery

Aoki Shuzo is a historic sake brewery with over 300 years of heritage, located in the heart of Minamiuonuma. Famous for its flagship brand "Kakurei," the brewery is dedicated to producing high-quality sake that complements the local food culture and reflects the pure nature of the snowy region. It is a symbol of the deep connection between craftsmanship and the Uonuma landscape.

Niigata
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Niigata

Miwa Farm (Minami-Uonuma)

Miwa Farm is a dedicated rice farm in Minamiuonuma that produces world-class Koshihikari rice using sustainable methods and pure mountain water. Known for their passion for quality and traditional farming wisdom, the farm offers an insight into the meticulous process of growing Japan's most famous rice. Visitors can experience the genuine flavor and heart of Niigata's agricultural excellence.

Niigata
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Niigata

Snow Country Souvenirs Rishichiya

Rishichiya is a premier souvenir shop in Minamiuonuma specializing in the authentic flavors and crafts of the "Snow Country" region. It offers a wide selection of local specialties, including Uonuma Koshihikari rice, premium sake, and traditional processed foods. It is an ideal spot for visitors to find high-quality gifts that represent the rich agricultural and culinary heritage of Niigata.

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Niigata

Mt. Sakado

Mt. Sakado is a historic mountain in Minamiuonuma, famous as the former site of Sakado Castle, a formidable medieval fortress. It is a popular hiking destination known for its well-maintained trails and breathtaking views of the Uonuma Plain and the surrounding mountains. The mountain is particularly beautiful in spring when wild lilies and cherry blossoms bloom, attracting nature and history lovers alike.

Niigata
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Niigata

Uonuma no Sato

Uonuma-no-Sato is a cultural and gastronomic complex managed by Hakkaisan Brewery, designed to share the lifestyle and flavors of the snowy Uonuma region. It features a massive "Yukimuro" (snow storage room) for aging sake, stylish restaurants, a bakery, and specialty shops. Visitors can experience the harmony between traditional wisdom and modern design while enjoying high-quality sake and local delicacies.

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Niigata

Zenibuchi Park

Zenibuchi Park is a beautiful historical park in Minamiuonuma, located at the foot of Mt. Sakado. It features a traditional Japanese garden with a large pond, historic buildings relocated from the region, and monuments dedicated to local heroes. The park is especially stunning during the cherry blossom season in spring and the vibrant foliage in autumn, offering a peaceful space for a cultural stroll.

Niigata
Sightseeing
Nature
Spring

Niigata

Echigo Oyu Onsen

Echigo-Oyu Onsen is one of the oldest and most historic hot spring resorts in the Uonuma area, with roots dating back over 1,300 years. Nestled in a valley along the Sanashi River, it offers high-quality thermal waters and a nostalgic atmosphere. It is a popular base for exploring the surrounding mountains and enjoying the quiet beauty of Niigata’s heavy snow country.

Niigata
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Niigata

Gensen Yu no Yado Kairi

Gensen-yu no Yado Kairi is a welcoming hot spring inn in Echigo-Oyu Onsen known for its abundant flow of natural hot spring water. Guests can enjoy a variety of baths, including spacious indoor pools and scenic open-air baths. The inn prides itself on serving delicious local cuisine featuring Uonuma’s famous rice and seasonal delicacies, providing a rejuvenating stay.

Niigata
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Niigata

Oritate Onsen

Oritate Onsen is a peaceful hot spring resort in Uonuma, nestled along the banks of the Sano River. Known for its gentle, skin-friendly waters and quiet atmosphere, it has long been a favorite spot for travelers looking to heal their bodies and relax in nature. The surrounding landscape offers beautiful seasonal views, particularly during the fresh green and autumn foliage seasons.

Niigata
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Niigata

Meguro Residence

Meguro-tei is a grand, historic residence of a wealthy farming family, designated as a National Important Cultural Property. Built in the late Edo period, its massive thatched roof and robust wooden structure reflect the region's traditional response to heavy snowfall. The interior features historic rooms and a traditional hearth (irori), offering a rare look into the prestigious rural life of old Niigata.

Niigata
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