Iitaka Town

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Located in the western part of Matsusaka City, Iitaka Town is a historic area that once flourished as a post town on the Wakayama Kaido highway. The entire town is enveloped in deep green mountains, and at the prefecture's first roadside station, "Iitaka-eki," you can enjoy authentic natural hot springs. Here, the spectacular view of "Kahada-kyo," woven by the clear stream of the Kushida River and the mountains, spreads out, making it ideal for hiking and historical strolls. Completely away from the hustle and bustle of the city, soaking in a hot spring in a quiet Japanese mountain village and spending time while tasting fresh mountain delicacies will be the ultimate heartwarming luxury for travelers seeking true Japanese rest.

Favorite

Premium lumbering experience and craft your own wooden chopsticks

Mie Prefectural Tourism Federation

Iitaka Town

Address: Iitaka-cho, Matsusaka-shi, Mie
Website: https://www.matsusaka-kanko.com/
Operator: Matsusaka City Tourism Association

Iitaka Town Spots List

Izawa Bunko
Utsukushiya Matsusaka Momen
Kushida River
Gyugin Main Store
Matsusaka Castle Ruins & Gojoban Yashiki

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Izawa Bunko

Located in Izawa-cho, Matsusaka City, "Izawa Bunko" is one of Japan's oldest private libraries, established by wealthy Edo-period merchants who invested their financial power and education. Inside the historic building designated as an Important Cultural Property, precious classical books and ancient documents are carefully preserved, conveying the passion for learning that former merchants valued to the present day. In a space enveloped in silence, you can learn that Japan's commercial history and spiritual culture were deeply connected, making it a very valuable hidden gem for intellectually curious travelers.

Mie
Sightseeing
Spring
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Autumn
Winter

Mie

Utsukushiya Matsusaka Momen

"Utsukushiya" in Matsusaka City is an experiential exchange facility operated by an established kimono store. In a space renovated from a historic storehouse, you can enjoy renting and being fitted for beautiful Matsusaka Cotton kimonos. Inheriting the townscape of Matsusaka, once a city of wealthy merchants in the Edo period, this place offers warm moments where you can not only touch traditional textiles but also enjoy tea and interact with local people. For travelers who want to feel the depth of culture firsthand through traditional Japanese attire, it will be an unforgettable experience.

Mie
Food
Activities
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Kushida River

The "Kushida River" flowing through central Mie Prefecture creates beautiful valley beauty called "Kahada-kyo" due to its purity. In the upper reaches, you can enjoy dynamic landscapes woven by deep emerald green pools and massive rocks, and activities such as canoeing and river trekking are popular. Villages retaining the atmosphere of old highways are scattered along the basin, and enjoying a drive or cycling while listening to the murmuring of the river is exceptional. It is a beautiful natural corridor where healing and power coexist, created by Japan's rich water resources.

Mie
Sightseeing
Nature
Spring
Summer
Autumn
Winter

Mie

Gyugin Main Store

A historic Matsusaka Beef specialty restaurant in Matsusaka City, founded in the Meiji era. Inside a dignified Japanese house that lets you feel the history, you can taste the highest-grade Matsusaka Beef using traditional cooking methods such as "Sukiyaki." The style where a Nakai (server) carefully grills the meat right in front of you is the pinnacle of traditional Japanese hospitality. For travelers who want to enjoy the world's best Wagyu (Matsusaka Beef) with all five senses along with its history and culture, it will be a supreme gourmet experience.

Mie
Food
Spring
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Winter

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Matsusaka Castle Ruins & Gojoban Yashiki

"Matsuzaka Castle Ruins," the symbol of Matsusaka City, is a historical park where magnificent stone walls remain. Directly adjacent is the "Gojoban Yashiki," row houses where samurai who guarded the castle and their families once lived; it is a very rare place where descendants still actually live today. The scenery of cobblestone paths and beautifully maintained Maki (Japanese podocarp) hedges is filled with a tranquility and elegance that makes you feel as if you've slipped back in time to the Edo period. As a precious ruin that conveys the breath of samurai daily life to the present, it is strongly...

Mie
Sightseeing
Spring
Summer
Autumn
Winter

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