Ojiya City

Niigata
Area Info
Sightseeing
Nature
Spring
Summer
Autumn
Winter

Ojiya City is world-renowned as the birthplace of "Nishikigoi" (ornamental carp) and is famous for its rich traditions in a heavy snowfall region. The city offers a unique blend of culture and nature, featuring the spectacular Katakai Fireworks and traditional Ojiya Chijimi textiles. Visitors can enjoy local delicacies like "Hegi-soba" noodles while experiencing the deep history and warm hospitality of this resilient community.

Favorite

Ojiya’s scenery “Four seasons”

Ojiya City

Sake that is brewed with skills and nature

Ojiya City

Ojiya’s scenery – Winter

Ojiya City

Ojiya’s local specialty, “Hegisoba”

Ojiya City

The birthplace of Nisiki Koi

Ojiya City

【NIIGATA-SORADORI】縮の雪さらし　一面の雪景色を彩る麻布の彩　小千谷市

Niigata Prefectural Tourism Association

Ojiya City

Address: 1-8-25 Jonai, Ojiya-shi, Niigata
Website: https://www.ojiyakanko.com/
Operator: Ojiya Tourism Association

Ojiya City Spots List

Katakai Town, Ojiya City
Katakai Festival
Sawayama Pocket Park
Ojiya Balloon Festival
Ojiya Bullfighting (Ushi-no-Tsunotsuki)

Niigata

Katakai Town, Ojiya City

Katakai-machi in Ojiya City is a historic town celebrated for its deep-rooted passion for fireworks, a tradition spanning over 400 years. It is home to the world-famous Katakai Fireworks Festival, where the community comes together to launch magnificent shells as offerings to the local shrine. The town’s narrow streets and traditional atmosphere provide a nostalgic glimpse into the spiritual connection between the people and their craft.

Niigata
Sightseeing
Spring
Summer
Autumn
Winter

Niigata

Katakai Festival

The Katakai Festival is a unique and spiritual fireworks event where each shell is launched as a personal dedication to celebrate milestones like birth, marriage, or recovery from illness. The highlight is the launch of the "Yonsahkudama," the world's largest single firework shell, which reaches a height of 800 meters. It is a deeply moving experience that combines grand pyrotechnic artistry with the heartfelt prayers of the local community.

Niigata
Sightseeing
Festivals & Events
Summer

Niigata

Sawayama Pocket Park

Sawayama Pocket Park is a scenic rest area and observation point in Ojiya that offers a breathtaking panoramic view of the vast terraced rice fields (tanada) and the Shinano River. It is a perfect spot for nature lovers and photographers to capture the seasonal changes of Niigata’s agricultural landscape, especially during the harvest season when the fields turn golden and the river reflects the clear autumn sky.

Niigata
Activities
Spring
Summer
Autumn
Winter

Niigata

Ojiya Balloon Festival

The Ojiya Balloon Festival (Balloon Ikki) is one of Niigata’s major winter events, where dozens of colorful hot air balloons fly over the white, snow-covered plains. The highlight of the festival is the "Glow Balloon" event at night, where the balloons light up to the beat of traditional drums, creating a mystical and warm atmosphere against the cold winter sky. It is a spectacular celebration of winter and community spirit.

Niigata
Sightseeing
Festivals & Events
Winter

Niigata

Ojiya Bullfighting (Ushi-no-Tsunotsuki)

The Ojiya Bullfighting Arena is the stage for "Ushi-no-Tsunotsuki," a traditional bull butting ritual with a history of over 1,000 years. Designated as a National Important Intangible Folk Cultural Property, the matches emphasize the power and spirit of the bulls rather than victory or defeat, as most end in a draw to respect the animals. It is a powerful and unique cultural experience that reflects the deep bond between the local people and their livestock.

Niigata
Sightseeing
Festivals & Events
Summer
Autumn

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