Niigata City

  • Niigata
  • Area Info
  • Sightseeing
  • Activities
  • Nature
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Niigata City, the prefectural capital, has developed since ancient times as an open port town. Amidst the beautiful urban landscape through which the Shinano River flows, you will find historical geisha district culture, one of Japan's largest aquariums, and markets filled with local flavors. It blends urban convenience with the charm of a gourmet city where you can enjoy delicious rice and sake.

Niigata City
Favorite
NIIGATA - A HIDDEN GEM（新潟市 隠れた宝物）

NIIGATA - A HIDDEN GEM（新潟市 隠れた宝物）

Niigata City

NIIGATA CITY 4 SEASONS

NIIGATA CITY 4 SEASONS

Niigata City

NIGHT VIEW NIIGATA CITY HIGASHI WARD（東区工場夜景バスツアー）

NIGHT VIEW NIIGATA CITY HIGASHI WARD（東区工場夜景バスツアー）

Niigata City

【新潟シティチャンネル】NIIGATA RICE　生産編　「日本一の米どころ新潟が贈るプレミアムライス」【英語版】

【新潟シティチャンネル】NIIGATA RICE　生産編　「日本一の米どころ新潟が贈るプレミアムライス」【英語版】

Niigata City

【新潟シティチャンネル】NIIGATA SAKE　イメージ編　「酒蔵数日本一の誇り、伝統と挑戦、新潟清酒」【英語版】

【新潟シティチャンネル】NIIGATA SAKE　イメージ編　「酒蔵数日本一の誇り、伝統と挑戦、新潟清酒」【英語版】

Niigata City

【新潟シティチャンネル】NIIGATA SAKE　生産編　「新潟清酒を知るために、日本酒の基礎知識と酒造りの環境」【英語版】

【新潟シティチャンネル】NIIGATA SAKE　生産編　「新潟清酒を知るために、日本酒の基礎知識と酒造りの環境」【英語版】

Niigata City

【新潟シティチャンネル】NIIGATA SAKE　消費編　「酒器と温度とペアリング、新潟清酒の楽しみ方」【英語版】

【新潟シティチャンネル】NIIGATA SAKE　消費編　「酒器と温度とペアリング、新潟清酒の楽しみ方」【英語版】

Niigata City

【新潟MICE】新潟市MICEユニークベニュー動画 / [Niigata MICE] Niigata City MICE unique venue video

【新潟MICE】新潟市MICEユニークベニュー動画 / [Niigata MICE] Niigata City MICE unique venue video

Niigata City Tourism & Convention Association

新潟観光 ✖ CHIBI UNITY【イルミネーション編】 Japan_Niigata Promotion ✖ CHIBI UNITY【illumination】

新潟観光 ✖ CHIBI UNITY【イルミネーション編】 Japan_Niigata Promotion ✖ CHIBI UNITY【illumination】

Niigata City Tourism & Convention Association

【新潟観光】新潟空港発！３時間で巡る新潟旅

【新潟観光】新潟空港発！３時間で巡る新潟旅

Niigata City Tourism & Convention Association

NVCB WEBTOP

NVCB WEBTOP

Niigata City Tourism & Convention Association

Port of Niigata excursion No.1

Port of Niigata excursion No.1

Niigata Prefecture

Port of Niigata excursion No.2

Port of Niigata excursion No.2

Niigata Prefecture

Port of Niigata excursion No.3

Port of Niigata excursion No.3

Niigata Prefecture

Port of Niigata excursion No.4

Port of Niigata excursion No.4

Niigata Prefecture

【新潟旅行】CITY LAND 新潟市/新潟観光

【新潟旅行】CITY LAND 新潟市/新潟観光

Niigata Prefectural Tourism Association

Niigata City

Address
NTT Plaza Bldg. 1F, 1017-1 Higashiboridori 7-bancho, Chuo-ku, Niigata-shi, Niigata
Website
https://www.nvcb.or.jp/
Operator
Niigata City Convention & Visitors Bureau

Niigata City Spots List

スポット一覧
  • Toki Messe Niigata Convention Center
  • Imayo Tsukasa Sake Brewery
  • Niigata So-Chinju Hakusan Shrine
  • Minemura Brewery Factory Store
  • Former Niigata Customs House
  • Niigata City Manga & Anime Information Center
  • Cave d’Occi Winery
  • Kitchen Garden Tomioka
  • Sakataya Sohonpo
  • Iwamuro Onsen Yumotoya
  • Maki Mikasaya
  • Taho Onsen Dairo-no-yu
  • Iwamuro Onsen Hamamatsuya
  • Chiisana Oyado Komatsuya
  • Niigata Takarayama Brewery
  • Iwamuro Onsen
  • Iwamuroya Tourism Center
  • Kashiwagiya Fish Market
  • Iwamuro Onsen Kappo Ryokan Matsuya
  • Japanese Dining Takumi
  • Koshi no Yado Takashimaya
  • Okashidokoro Kofujiya
  • Kadoya Etsudo
  • Bar Ring
  • Former Ozawa Family Residence
  • Ikinariya (Japanese Restaurant)
  • Northern Culture Museum
  • Petroleum Museum
  • Marinepia Nihonkai Aquarium
  • Niigata City History Museum (Minatopia)
  • Niigata City Art Museum
  • Shinano River
  • Former Saito Family Villa
  • Niigata Prefectural Botanical Garden
  • Bandai Bridge
  • Echigo Plain
  • Minato Inari Shrine
  • Minato Marche Pia Bandai
  • Fukushimagata Lagoon
Toki Messe Niigata Convention Center
Niigata

Toki Messe Niigata Convention Center

Ponshukan is a unique sake theme park located inside Echigo-Yuzawa Station, dedicated to the rich sake culture of Niigata. It features a famous tasting wall where visitors can sample over 100 varieties of local sake using a coin system. The facility also includes a sake-infused hot spring bath, salt tasting, and a shop selling regional delicacies, making it a paradise for sake lovers.

  • Niigata
  • Sightseeing
  • Activities
  • Spring
  • Summer
  • Autumn
  • Winter
Imayo Tsukasa Sake Brewery
Niigata

Imayo Tsukasa Sake Brewery

The Snow Country Museum (Yukigunikan) in Yuzawa showcases the traditional lifestyle, history, and culture of this heavy snowfall region. Inspired by Yasunari Kawabata's novel "Snow Country," it features exhibits of old farming tools, winter clothing, and household items. Visitors can learn about the resilience and wisdom of the local people who have thrived in harmony with the snow for centuries.

  • Niigata
  • Food
  • Spring
  • Summer
  • Autumn
  • Winter
Niigata So-Chinju Hakusan Shrine
Niigata

Niigata So-Chinju Hakusan Shrine

Kaikake Onsen is a historic and tranquil hot spring inn known since the Edo period as a "Hot Spring for the Eyes." Its lukewarm, mineral-rich water is famous for its therapeutic effects on eye health and general fatigue. Tucked away in a secluded valley, the inn offers a peaceful, nostalgic atmosphere where guests can relax in historic wooden baths surrounded by pristine nature.

  • Niigata
  • Sightseeing
  • Spring
  • Summer
  • Autumn
  • Winter
Minemura Brewery Factory Store
Niigata

Minemura Brewery Factory Store

Naeba Prince Hotel is an iconic large-scale resort hotel located right at the base of Naeba Ski Resort. It offers a wide array of amenities, including numerous restaurants, shops, and hot springs, providing ultimate convenience for skiers and families. Known for its lively atmosphere and spectacular winter fireworks, it is a flagship destination for experiencing the excitement of Japan’s premier ski resort.

  • Niigata
  • Food
  • Spring
  • Summer
  • Autumn
  • Winter
Former Niigata Customs House
Niigata

Former Niigata Customs House

Echigo-Yuzawa Onsen is a historic hot spring resort with over 800 years of history, conveniently accessible from Tokyo via Shinkansen. It offers a variety of public baths and elegant ryokans, famous for their high-quality thermal waters and exquisite local cuisine featuring Uonuma rice. It is a perfect year-round destination for relaxation, winter sports, and experiencing classic Japanese hospitality.

  • Niigata
  • Sightseeing
  • Spring
  • Summer
  • Autumn
  • Winter
Niigata City Manga & Anime Information Center
Niigata

Niigata City Manga & Anime Information Center

Echigo-Yuzawa Station is a major transportation hub and a tourist destination in its own right. As the gateway to the Snow Country, the station houses the famous Ponshukan sake museum, diverse souvenir shops, and local eateries serving regional specialties. It provides easy access to numerous world-class ski resorts and hot spring inns, serving as the lively center of tourism in the region.

  • Niigata
  • Sightseeing
  • Activities
  • Spring
  • Summer
  • Autumn
  • Winter
Cave d’Occi Winery
Niigata

Cave d’Occi Winery

Cave d'Occi is a sophisticated winery and resort located in the scenic coastal region of Niigata City (Echigo-Sone). It offers a complete sensory experience with expansive vineyards, a stylish boutique hotel, hot springs, and gourmet restaurants. Known for its European-style architecture and high-quality wines, it is a premier destination for those seeking relaxation and refined flavors in a beautiful natural setting.

  • Niigata
  • Sightseeing
  • Accommodation
  • Food
  • Activities
  • Spring
  • Summer
  • Autumn
  • Winter
Kitchen Garden Tomioka
Niigata

Kitchen Garden Tomioka

Kitchen Garden Tomioka is a charming shop and local market in the Iwamuro area that focuses on fresh, locally-grown vegetables and homemade products. It is dedicated to supporting local farmers and providing visitors with the authentic taste of the Niigata countryside through its seasonal produce and processed food items.

  • Niigata
  • Food
  • Spring
  • Summer
  • Autumn
  • Winter
Sakataya Sohonpo
Niigata

Sakataya Sohonpo

Sakataya Sohonpo is a traditional Japanese confectionery shop with a long history of producing high-quality sweets using carefully selected local ingredients. They are particularly famous for their rice-based confections that reflect the rich agricultural heritage of Niigata. It is a must-visit spot for those looking to experience authentic local sweets.

  • Niigata
  • Food
  • Spring
  • Summer
  • Autumn
  • Winter
Iwamuro Onsen Yumotoya
Niigata

Iwamuro Onsen Yumotoya

Yumotoya is a large and hospitable ryokan in Iwamuro Onsen with a history spanning over 140 years. It features spacious public baths and open-air baths where guests can enjoy the high-quality sulfur spring water. Known for its warm service and exquisite multi-course "kaiseki" meals, it provides a classic and luxurious hot spring experience.

  • Niigata
  • Accommodation
  • Spring
  • Summer
  • Autumn
  • Winter
Maki Mikasaya
Niigata

Maki Mikasaya

Maki Mikasaya is a traditional Japanese confectionery shop in the Maki area of Niigata City, famous for its "Maki-no-Shiratsuyu" candy. With a history of over 100 years, the shop continues to use time-honored recipes to create sweets that have a delicate sweetness and nostalgic flavor, reflecting the local culinary heritage.

  • Niigata
  • Accommodation
  • Spring
  • Summer
  • Autumn
  • Winter
Taho Onsen Dairo-no-yu
Niigata

Taho Onsen Dairo-no-yu

Dairo-no-yu is a popular day-trip hot spring facility in the Iwamuro area, famous for its three different 100% natural source springs. The high-sulfur water is renowned for its therapeutic and skin-beautifying properties. With large open-air baths and a spacious rest area, it offers a relaxing escape for families and travelers alike.

  • Niigata
  • Activities
  • Spring
  • Summer
  • Autumn
  • Winter
Iwamuro Onsen Hamamatsuya
Niigata

Iwamuro Onsen Hamamatsuya

Hamamatsuya is a cozy and warm ryokan in Iwamuro Onsen that has been welcoming guests with heartfelt hospitality for generations. Known for its intimate atmosphere and beautifully prepared dishes using seasonal local ingredients, it provides a quiet and relaxing stay where guests can experience the traditional charm of this historic spa town.

  • Niigata
  • Accommodation
  • Spring
  • Summer
  • Autumn
  • Winter
Chiisana Oyado Komatsuya
Niigata

Chiisana Oyado Komatsuya

Chiisana-oyado Komatsuya is a small, family-run inn in Iwamuro Onsen that offers a highly personalized and intimate stay. Known for its exceptional home-style cooking and the warmth of the hosts, it feels like a "home away from home." It is an ideal spot for those looking for a quiet, private experience in a traditional setting.

  • Niigata
  • Accommodation
  • Spring
  • Summer
  • Autumn
  • Winter
Niigata Takarayama Brewery
Niigata

Niigata Takarayama Brewery

Niigata Takarayama Jozo is a historic sake brewery located at the foot of Mt. Takarayama in the Nishikan Ward. With over 130 years of history, the brewery is dedicated to using local rice and pure spring water to produce award-winning sake. Visitors can tour the traditional brewery buildings and enjoy tastings of their diverse, high-quality sake.

  • Niigata
  • Food
  • Spring
  • Summer
  • Autumn
  • Winter
Iwamuro Onsen
Niigata

Iwamuro Onsen

Iwamuro Onsen is a historic hot spring resort in Niigata City with over 300 years of history, often called the "Inner Parlor of Niigata." It is famous for its high-quality mineral water and its close connection to the performing arts of the Geigi (Geisha). Surrounded by the peaceful landscape near Mt. Yahiko, it offers a sophisticated atmosphere with elegant inns and traditional cultural experiences.

  • Niigata
  • Accommodation
  • Spring
  • Summer
  • Autumn
  • Winter
Iwamuroya Tourism Center
Niigata

Iwamuroya Tourism Center

Iwamuroya is a comprehensive tourism facility in the Iwamuro Onsen area that serves as a hub for local culture and information. It features a local specialty market, a footbath (ashiyu), and exhibits showcasing the history and traditions of Iwamuro. It is an ideal starting point for visitors to learn about the area's heritage while enjoying local snacks and seasonal events.

  • Niigata
  • Sightseeing
  • Spring
  • Summer
  • Autumn
  • Winter
Kashiwagiya Fish Market
Niigata

Kashiwagiya Fish Market

Kashiwagiya Sengyo is a long-established fishmonger in the Iwamuro Onsen area, renowned for providing high-quality, fresh seafood directly from the Sea of Japan. Their products are favored by local high-end ryokans for their exceptional quality. Visitors can experience the authentic taste of the region through their carefully selected seasonal fish and processed seafood products.

  • Niigata
  • Accommodation
  • Spring
  • Summer
  • Autumn
  • Winter
Iwamuro Onsen Kappo Ryokan Matsuya
Niigata

Iwamuro Onsen Kappo Ryokan Matsuya

Kappo Ryokan Matsuya is a refined traditional inn in Iwamuro Onsen that combines the best of Japanese "Kappo" dining with comfortable lodging. It is highly regarded for its masterfully prepared multi-course meals featuring the freshest local seafood and mountain vegetables. Guests can enjoy a private and peaceful atmosphere while soaking in historic hot spring waters.

  • Niigata
  • Accommodation
  • Spring
  • Summer
  • Autumn
  • Winter
Japanese Dining Takumi
Niigata

Japanese Dining Takumi

Washoku Dining Takumi is a stylish restaurant in the Iwamuro area offering modern interpretations of traditional Japanese cuisine. The chef uses seasonal ingredients from Niigata to create artistic and flavorful dishes. With its sophisticated yet welcoming interior, it is a popular spot for both tourists and locals looking for a high-quality dining experience.

  • Niigata
  • Food
  • Spring
  • Summer
  • Autumn
  • Winter
Koshi no Yado Takashimaya
Niigata

Koshi no Yado Takashimaya

Koshi-no-Yado Takashimaya is a prestigious ryokan with a history spanning over 260 years, housed in a building designated as a National Registered Tangible Cultural Property. Known for its grand Edo-period architecture and stunning gardens, it provides a majestic stay where guests can experience the authentic spirit of Iwamuro’s heritage and exceptional hospitality.

  • Niigata
  • Accommodation
  • Spring
  • Summer
  • Autumn
  • Winter
Okashidokoro Kofujiya
Niigata

Okashidokoro Kofujiya

Okashidokoro Kofujiya is a beloved traditional confectionery shop in Iwamuro Onsen that has been serving the community for generations. They are famous for their "Panda-yaki" and other local sweets that use high-quality local ingredients. It is a perfect place to find souvenirs or enjoy a small, sweet treat while exploring the historic hot spring town.

  • Niigata
  • Food
  • Spring
  • Summer
  • Autumn
  • Winter
Kadoya Etsudo
Niigata

Kadoya Etsudo

Kadoya Etsudo is a historic Japanese confectionery shop known for its dedication to traditional flavors and high-quality craftsmanship. They specialize in sweets that reflect the seasonal beauty of Niigata, using time-honored recipes passed down through years. Their refined confections are popular gifts for those visiting the Iwamuro Onsen region.

  • Niigata
  • Food
  • Spring
  • Summer
  • Autumn
  • Winter
Bar Ring
Niigata

Bar Ring

Bar Ring is a sophisticated and intimate bar located in the heart of Iwamuro Onsen, offering a quiet space to enjoy high-quality drinks after a day of relaxation. With a diverse selection of local sake, Japanese whiskies, and original cocktails, it provides a refined atmosphere where guests can unwind and enjoy mature conversations.

  • Niigata
  • Food
  • Spring
  • Summer
  • Autumn
  • Winter
Former Ozawa Family Residence
Niigata

Former Ozawa Family Residence

A preserved merchant townhouse that showcases Niigata's traditional port town architecture. It offers an insight into the lifestyles of historical merchants and the town's commercial heritage.

  • Niigata
  • Sightseeing
  • Spring
  • Summer
  • Autumn
  • Winter
Ikinariya (Japanese Restaurant)
Niigata

Ikinariya (Japanese Restaurant)

A highly prestigious traditional Japanese restaurant with over 300 years of history. Set within a historic garden, it offers authentic multi-course "kaiseki" dining and the refined hospitality of Niigata.

  • Niigata
  • Food
  • Spring
  • Summer
  • Autumn
  • Winter
Northern Culture Museum
Niigata

Northern Culture Museum

Once the residence of a powerful landowner, this grand museum features Edo-period architecture and a spectacular garden. It is famous for its massive wisteria trellis and vibrant autumn colors.

  • Niigata
  • Sightseeing
  • Spring
  • Summer
  • Autumn
  • Winter
Petroleum Museum
Niigata

Petroleum Museum

Located in an area once known as a leading oil field in Japan, this museum explores the history and science of oil through interactive displays and historical artifacts.

  • Niigata
  • Sightseeing
  • Spring
  • Summer
  • Autumn
  • Winter
Marinepia Nihonkai Aquarium
Niigata

Marinepia Nihonkai Aquarium

One of the largest aquariums on the Sea of Japan coast, showcasing about 600 species. The massive tunnel tank and dynamic dolphin shows offer an educational and entertaining experience for all ages.

  • Niigata
  • Sightseeing
  • Activities
  • Spring
  • Summer
  • Autumn
  • Winter
Niigata City History Museum (Minatopia)
Niigata

Niigata City History Museum (Minatopia)

Located in a beautiful riverside area, this museum tells the story of Niigata as a "City of Water." The complex features grand Western-style architecture and restored historic buildings.

  • Niigata
  • Sightseeing
  • Activities
  • Spring
  • Summer
  • Autumn
  • Winter
Niigata City Art Museum
Niigata

Niigata City Art Museum

A modern museum in central Niigata City featuring a diverse collection of local and international art. Its sophisticated design and rotating exhibitions make it a cultural hub for art lovers.

  • Niigata
  • Sightseeing
  • Spring
  • Summer
  • Autumn
  • Winter
Shinano River
Niigata

Shinano River

Japan's longest river, flowing through the heart of Niigata. The riverside paths and cruises offer a peaceful way to enjoy the urban landscape, especially during festivals and cherry blossom season.

  • Niigata
  • Sightseeing
  • Nature
  • Spring
  • Summer
  • Autumn
  • Winter
Former Saito Family Villa
Niigata

Former Saito Family Villa

A stunning early 20th-century villa and garden that belonged to a wealthy merchant family. It is famous for the harmony between its refined architecture and the seasonal beauty of the mossy landscape.

  • Niigata
  • Sightseeing
  • Spring
  • Summer
  • Autumn
  • Winter
Niigata Prefectural Botanical Garden
Niigata

Niigata Prefectural Botanical Garden

A vast botanical garden featuring large dome-shaped greenhouses. Visitors can explore diverse plant species from tropical to local varieties, enjoying a lush, green escape throughout all seasons.

  • Niigata
  • Sightseeing
  • Spring
  • Summer
  • Autumn
  • Winter
Bandai Bridge
Niigata

Bandai Bridge

Bandai Bridge is the iconic symbol of Niigata City, a beautiful six-arched stone bridge over the Shinano River. Designated as an Important Cultural Property, it offers a romantic atmosphere when illuminated at night, making it perfect for a historic stroll.

  • Niigata
  • Sightseeing
  • Spring
  • Summer
  • Autumn
  • Winter
Echigo Plain
Niigata

Echigo Plain

The Echigo Plain is Japan's largest rice-producing area. Its vast landscape changes with the seasons, from lush green paddies to golden harvests and winter snow, producing the world-famous Koshihikari rice from fertile land and pure snowmelt.

  • Niigata
  • Nature
  • Spring
  • Summer
  • Autumn
  • Winter
Minato Inari Shrine
Niigata

Minato Inari Shrine

A historic shrine in Niigata City known for the unique "Gansho-Goma," where visitors rotate stone foxes to make wishes. Located near the port, it has long been a place where people pray for safety at sea and favorable winds, offering a glimpse into the spiritual side of the port town.

  • Niigata
  • Sightseeing
  • Spring
  • Summer
  • Autumn
  • Winter
Minato Marche Pia Bandai
Niigata

Minato Marche Pia Bandai

A giant market adjacent to Niigata Port where all of Niigata's delicacies gather. Fresh seafood, specialty rice, local sake, meat, and vegetables are available, and you can enjoy BBQs on-site or taste authentic sushi. It is a popular spot where you can experience Niigata's food culture through all five senses in a lively atmosphere.

  • Niigata
  • Sightseeing
  • Nature
  • Spring
  • Summer
  • Autumn
  • Winter
Fukushimagata Lagoon
Niigata

Fukushimagata Lagoon

A vast wetland in Niigata City, known as a treasure trove for wild birds and plants. In spring, the fields of yellow rapeseed flowers against the snow-capped mountains offer a quintessential Japanese landscape.

  • Niigata
  • Nature
  • Spring
  • Summer
  • Autumn
  • Winter
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